• TimBiebs (GUT Toronto)

    Timbiebs is the signature campaign representing the turnaround of the Tim Hortons brand, which Dino led strategically from 2020-2024.

    The collaboration between Justin Beiber and Tim Hortons transcended marketing, and quickly became part of popular culture in Canada.

    As Chief Strategy Officer, Dino guided the brand through it's reconnection with Canadians, helping it reclaim it's position as the most beloved brand in Canada.

    TimBiebs won several international awards. In Canada it earned the highest reward in campaign effectiveness, bringing home the Grand Effie in 2022.

  • Lolli (NFA)

    A case study in piquing curiosity and driving massive amount of earned media for a very important cause.

    In order to raise awareness of the rapid growth of child sexual abuse material online, Dino led the strategy for Lolli: The Exhibit Nobody Wants To Talk About.

    Lolli was a ground-breaking earned media campaign, and achieved over 4,500,000 social and 125,000,000+ earned media impressions with a 580% increase in website traffic, where people learned more about the issue and donated.

  • Canadian Mental Health Association (paper strategy)

    With paper strategy, Dino and partner Zach Klein developed the strategic plan, mission and values for the Canadian Mental Health Association, Canada's national mental health body.

    The deeply immersive, long-term strategic assignment included extensive quantitative and qualitative research, stakeholder interviews and several nationwide workshops, culminating in a powerful and very interesting strategic north start for this important organization: a Canada where mental health is a universal human right.

  • How to Dad (Tribal/DDB)

    The best creative work often stems from a strong cultural truth.

    For the launch of Peanut Butter Cheerios, a powerful insight regarding contemporary fatherhood was the strategic spark that led to the award-winning campaign "How to Dad" for Peanut Butter Cheerios.

    Whereas most other campaigns used tired tropes to depict dads, Cheerios benefitted from a much more real (and interesting) portrayal of what it means to be a dad today.

  • Canadian Way (Tribal/DDB)

    Another iconic Canadian brand that Dino has had the privilege to work on and elevate.

    Dino was the strategic lead in the re-envisioning of Canada's most famous retail print catalogue, and ushering the new digital, content-led era of it's existence.

    The Canadian Way was an innovative and highly interesting turning point for the brand.

  • Run More (Tribal/DDB)

    An influencer-led campaign for one of the world's most loved brands, anchored in a killer insight that resonated with runners all across the country: running sucks, but once it stops sucking all you want to do is run more, and with Adidas Boost you can.

    The creative campaign sparked a movement to get people to run more, culminating in one of the most interesting running events the country had ever seen: a 10k event on October 31, 2015 – daylight savings time. Another hour to, yes, run more!

Category Expertise

RETAIL/QSR

Tim Hortons

McDonalds

Canadian Tire

Swiss Chalet

Beer/Spirits

Mike’s Hard

JP Wisers

Bridgeport

Trumer

Automotive

Volkswagen

Mitsubishi

Ford

General Motors

Financial Services

Royal Bank

Questrade

Non-Profit

Canadian Mental Health Association

Canadian Child Protection Agency

Other

Dairy Farmers of Ontario

Ontario Tourism

YMCA

Hewlett Packard

Adidas Running

Tylenol

KY

Minus

Mattamy Homes

CPG

Pepsi

Tropicana

Quaker

Doritos

Cheerios

Skittles